LIMRA study reveals untapped life insurance market
According to a recently released study by LIMRA, just 39 percent of households recall having an opportunity to buy life insurance in the last two years. The phenomenon is especially true for single people, with only 26 percent recalling an opportunity to buy coverage. A previous LIMRA study showed one-third of single had no life insurance coverage at all. Among single moms with life insurance, two-thirds said they did not have enough coverage.
Source:Insure.com