KCAL Insurance Agency

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Insurance among most complicated industries

According to Siegel+Gale's second annual Global Brand Simplicity Index, which ranks industries and brands on simplicity, American consumers consider general insurance and health insurance among the most complicated industries. Online retail ranked as the simplest industry. General insurance was near the bottom, and health insurance was dead last on the list of 25 industries. Respondents see little difference between one carrier and another and find it challenging to understand which services and treatments are covered by health insurance.

Source:Insure.com