Consumers unaware they can buy life insurance from car and home insurance companies

According to a new study by LIMRA, only 48 percent of consumers know they can buy life insurance from companies that sell other types of coverage, such as home and car insurance, even though 95 percent of the companies represented in the survey offer life insurance. In addition, 87 percent of consumers said they had never spoken to a multi-line agent about life insurance. Although 63 percent of respondents own life insurance, only 19 percent own it with the same company that provides their automobile insurance.

Source:Insure.com