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Life Insurance Purchasing Habits Changing as One in Four Consumers Now Prefer to Buy Direct
A new study finds that Americans' preferences for purchasing life insurance are shifting towards direct buying methods. While two thirds of still prefer to buy life insurance from an insurance or financial professional, that number is down from 1996, when 80 percent) preferred to buy the product face-to-face. Today, more than one in four adults prefer to purchase life insurance direct via the Internet, mail or over the phone. Not surprisingly, younger consumers showed the most interest in purchasing life insurance through the Internet. When asked how they would use the Internet if they were to make a life insurance purchase, 59 percent say they would use it to conduct research, but ultimately buy from an insurance agent.
Source:PRNewswire